Kelly Foster is on a mission to make skin care simple, intentional and supportive.
Today's skincare has become overly complicated, confusing and wasteful.
In the past 20 years, the skincare industry has targeted uneducated consumers in "buy more" mentality-filling our shelves with products aimed to to address every possible skin concern. We've been told we need multiple step routines to achieve unrealistic skincare expectations creating waste, skin irritation and ineffective routines and ineffective products.
We know it's hard to believe, but great skincare starts with a simple routine.