Skin turnover or exfoliation rates slow with age, one of the leading causes of dull-looking skin. 

•In our 20's it takes 14-21 Days. 

•In our 40's it takes 45-60 days. 

•Over 50's it take 90 days or more. 

Increasing skin turnover rates allows topical skincare to absorb more effectively for better results.  And reveals vibrant, smooth, healthy skin. 

Using a gentle AHA/BHA cleanser helps speed the process of exfoliation without tearing or damaging the skin like a physical exfoliator such as a device or grainy cleanser. 

Start 1-2 times per week; if skin is exceptionally dry, skip this step until you repair your skins barrier.

Antioxidants can help prevent damage to skin from free radicals. L-ascorbic acid (Vitamin C Serum) has been proven to reduce this damage and also helps rebuild collagen.

•To see the benefits of Vitamin C Serum, the concentration of L-ascorbic acid needs to be between 10%-20%. 

•Vitmanin E and Ferulic Acid have been proven to work synergistically to enhance their effects and increase stability which is why they are added to formulations. 

•Pairing Vitamin C with your SPF has been shown to reduce sunburn cell formation up to 60%. Lessing the sun's harmful rays on your skin. 

As we age, the effects of free radicals on our skin include sun damage, discoloration, dullness, and fine lines and wrinkles. 

Oxygen and light are harmful to most Vitamin C Serums; however, we have formulated Pure C20 without water which is guaranteed to not oxidize for 1yr, unlike other brands.

Collagen is fundamental to youthful-looking skin. Collagen production slows in our 20's and 30's. 

•Estimated 1%-2% of collagen is lost every year. 

•During the first 5 years of menopause, women's bodies lose 30% of collagen. 

Improving collagen production and loss will help reduce and prevent wrinkles, improve discoloration, increase skin firmness and improve texture. 

Using a product like PM Retinol Serum with 1% encapsulated retinol has increased skin collagen production and decreased collagen loss. 

PM Retinol Serum also contains trichloroacetic acid (TCA). TCA has been shown to encourage resurfacing of the skin and helps treat sun damage and increase collagen production. 

Allow your skin to adjust by easing into PM Retinol Serum. Start with every other night and build up to nightly use. 

Not recommended during pregnancy or breastfeeding. 

Improving the skin's barrier helps retain moisture and protect it from environmental effects.

•Research has proven that wearing a lotion or serum containing both vitamins C + E under sunscreen will provide four times the protection of just sunscreen alone.

•Dry skin can appear dull and emphasize wrinkles and fine lines.
Helping your skin retain moisture and increasing lipids on the skin can reduce dryness and the appearance of wrinkles.
When our skin feels dry or flaky, our first thought may be to exfoliate, but our skin likely needs more moisture.